You may have seen our recent blog about the ethanol industry’s squeezed margins, and our “Yes, MAM” method to control and alleviate the negative effects on your ethanol business. (You can read the full blog here.) But, there’s a little more to it. Not only is it important to be proactive within your business during times of tight margins, it’s equally important to give attention to those factors which are often assumed to be taken care of…
1. PEOPLE FACTOR
The best laid plans are completely worthless without your people to carry the plan out. Quite simply, it can be the difference between success and failure.
The more employees know about plant goals and the steps being taken to reach those goals, the more they can willingly contribute to the process. Being told to do something without understanding why is demotivating and can negatively impact employee engagement and production. We need to create a sense of ownership in the work they do to unleash their fullest potential. To achieve this, they need information on the front and back end.
All too often, management has a plan of how the plant needs to be ran, but rarely communicates that plan to the employees. At a high level, strategic plans for plant production and the intended results need to be communicated to the employees, both in terms of the production information and financial information. This does take time and thought as not all information needs to be or should be shared with all employees. However, if done correctly, there will be full alignment throughout the company – for you to be able to relay the intended information and plans, and for employees to offer input to enhance the plans and possible outcomes.
Communication breeds ownership and pride.
Relaying the plans and goals will allow for alignment, but not get you fully there. To enable full alignment, the results of the plans must also be communicated.
Employees should know how well the plans were executed and what the results were. This closes the loop and allows them to see how their piece of the production process made a difference to the company as a whole. Employees will gain a sense of ownership in the company and its results.
When ownership in your job is accomplished, you are able to maximize the productivity of your most valuable asset—your people, and add cost reductions that would not have been attainable otherwise.
2. PRODUCTION (COST) FACTOR
While the understanding of production capabilities and the people that carry them out is a huge piece of the puzzle when navigating through tight margins, that alone will not guarantee for safe passage. Another piece of the puzzle is understanding the structure of all the costs of the company, and then managing it properly.
By this, I am talking about understanding which costs in your plants are static or fixed, which costs are variable, and determining those you can better control. The hardest part for ethanol plants is that fixed costs can appear to be variable, and vice versa, and some are even a hybrid. To better understand this, it’s important to discern the differences.
This is where managing production costs becomes a work of art. To be able to maximize profits and reduce losses in times of tight margins, we must identify what structure our costs are taking on, as well as know how to influence them to perform as we’d like. If hybrid costs are assumed to be fixed costs, our answer will always be to run the plant at maximum capacity. For any given period, we would be maximizing revenues. The problem is, revenue is not the most important part of the business financially – it is the income.
The only way to truly model and have better control on the income of the company is to understand the hybrid costs and treat them like variable costs. Many times, when this is accomplished, there will be a sweet spot where the plant will run at less than maximum capacity and thus, less than maximum revenues, and increase overall profitability.
3. PLANNING FACTOR
Thus far, I’ve discussed what pertains to how to navigate tight margins within the ethanol industry. One of the best ways to mitigate tight margins in the ethanol industry is to have diversified revenue streams outside of the ethanol market. Hence, the need for strategic planning.
Diversification is often a term that many look at too narrowly. For example, I worked with a plant that believed they were well diversified because they had a number of revenue streams. Unfortunately, when we really broke those revenue streams down, all of the streams were either in the ethanol or feed market. All too many times, businesses think that as long as it’s a product they do not currently offer, then they are diversifying. Unfortunately, this is not diversification that will mitigate tight margins.
The challenge then is to invest time in the process to consider the true diversification of any investment. There are a lot of great investments in which you do not diversify the company, but attain synergies within your core business to allow for greater success. With that said, the importance of diversification cannot be overshadowed. The officers and board members of your companies have a fiduciary responsibility to the owners to ensure the longevity and success of an investment. A great example of this can be witnessed through the pelletization of distillers grains. While this is still in the core business of producing ethanol, it has also opened markets as a feed product to animals other than cattle, as well as started to open additional international markets.
The one constant in the ethanol industry is that there will be fluctuations in the price of ethanol and grains and this will cause tight margins from time to time. What doesn’t have to be constant is your response in the times of tight margins. By being proactive, you can:
Taking these steps will not only increase your profitability or decrease losses, they will also allow you to take advantage of tight margins and differentiate your plant – all crucial factors for survival.
K·Coe Isom’s team of ethanol advisors can help to secure advantages for your business. Contact our advisors to assess your plant’s structure.