Value-Based Pricing

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A price based on the perceived worth of a service or product to the buyer. Value-based pricing is unlike other pricing models because it is subjective, in the eye of the beholder. K·Coe Isom uses this pricing model because it aligns the interests of the firm with the customer, creates clarity about needs and desired outcomes, assuring that both parties are comfortable in advance with the results of the work to be performed, and the price to be paid for it..

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