Jeff Baer works primarily with beer distributors, helping them to create financial competitive advantages and make strategic business decisions.  As the team lead, his passion and drive for the beer distribution industry’s success is demonstrated by his ability to navigate challenges, boost profitability, leverage resources, and deliver successful outcomes.

As a CPA, Jeff is specialized in advisory on financial benchmarking, planning, and reporting — from budgeting, tax, estate and wealth strategy, to regulation, sustainability, M&A, and legacy management.  His deep understanding of your industry and its challenges, coupled with his valuable expertise and robust resources, deliver value and success for beer distributors nationally.

Jeff has also worked with businesses in the construction, rental real estate and agriculture industries. Many of his clients choose him as their advisor because he doesn’t seem like your “typical” CPA – Jeff is a genuine people-person with business savvy and an evident sense of humor.

A self-described entrepreneur masquerading as a CPA, Jeff knew he wanted to have his own business from the age of five. He opened his own firm and grew it wisely for many years, finally guiding it into the K·Coe Isom family in July 2017.  He thrives on working with entrepreneurs every day, helping them run their businesses and realize their dreams.


B.S., Accounting, Murray State University


Certified Public Accountant (CPA), licensed in Missouri

Civic Associations

Partners in Progress Advisory Board, Southeast Missouri State University
MRV Bank Board member
Cultural Exchange Network Board Member
Jackson Chamber of Commerce
Williams Syndrome Association Board member

Personal Interests

Jeff’s favorite pastime is traveling; he loves to watch his kids’ faces light up when they see something new our great country has to offer. Jeff is also an avid outdoorsman who enjoys hunting, cycling and running (he has completed a triathlon and half marathon so far, with plans to do a 100-mile bike ride and full marathon). In any other leisure time he is afforded, he takes his Trekkie status and Jeff Shaara novels quite seriously. Jeff is a passionate advocate for Williams Syndrome, a condition affecting one of his daughters, and hosts an annual walk and run with the help of his family and the firm. Jeff and his wife live in Jackson with their three daughters.

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