Marc Johnson

Marc Johnson, CPA


Kansas City, KS

8801 Renner Blvd., Suite 100 Lenexa, KS 66219

Contact Information


Social Media Information

Marc proactively counsels business owners on financial and tax matters in order to position them well for growth and business succession. He works primarily with equipment dealerships throughout the United States, and has for over 20 years.

Working with dealers’ teams through decades of dramatic change, he enjoys helping as they grow in size, complexity, and value. He delivers operational and strategic planning that encompasses tax, estate, and succession considerations, as well as counseling through and merger and acquisition opportunities and transactions. Some recent results include:

  • Sparing $8.5 million in liquidation costs while facilitating a merger between two equipment dealerships using sophisticated entity structuring.
  • Identifying strategies for an equipment dealer to sell excess inventory on the lot, reducing debt and creating a stronger financial position.
  • Negotiating with equipment manufacturer on behalf of an implement dealer to obtain a higher tier volume discounts, leading to 15-20% increase in performance payout.
  • Analyzing equipment dealer inventory and past sales in combination with modeling and projecting to identify ways to maintain return on investment and cash flow during an industry downturn.

Approaching his work from an entrepreneurial standpoint, Marc sees the big picture and facilitates businesses growth for equipment dealerships nationwide. He’s often told he is a trusted team member attending board meetings and providing forward-thinking advice to successfully address equipment dealership challenges, reporting needs, and goals.


  • B.S., business administration and accounting, University of Kansas


  • Licensed CPA in Kansas and Missouri

Public Speaking

  • JDUGG – strategic succession and estate planning
  • Guest Lecturer at the University of Kansas in accounting and career planning classes
  • Presenter at Annual Kansas Tax Update for the Kansas Society of CPAs

Professional Associations

  • Agricultural Business Council of Kansas City
  • Equipment Dealership Associations: National (NAEDA)
  • Iowa-Nebraska Equipment Dealership Association (IA-NE EDA)
  • Southern Equipment Dealership Association (SEDA)
  • Far West Equipment Dealership Association (FWEDA)
  • Kansas Society of Certified Public Accountants
  • Missouri Society of Certified Public Accountants
  • American Institute of Certified Public Accountants

Civic Associations

  • Lenexa Chamber of Commerce
  • Greater Kansas City Chamber of Commerce
  • Kids International Ministries
  • Midland Care Connection and Hospice
  • Topeka Chamber of Commerce


  • High School basketball scorekeeping and football “chain-gang”, golfing, visiting as many baseball stadiums throughout the U.S. as possible
  • Smoking ribs, brisket, and vegetables on the barbeque

Mentions and articles by Marc

How Inventory Fraud is Impacting Dealerships

K·Coe Editorial | January 18, 2019

Preventing Revenue Loss through Inventory Controls As a large portion of the dollar value assets of equipment dealers, inventory is often found to be the target of fraud. Why? The theft of physical assets is common as inventory items are […]

john deere kcoe isom tuition

A Lesson in Technician Loyalty

K·Coe Editorial | November 20, 2018

Equipment Dealerships Battle Tech Labor Shortage with Smart Strategy With the skilled labor shortage among the biggest ongoing challenges for many industries, businesses are sharpening their focus on key retention strategies that will keep workers engaged and loyal. And experts […]

K·Coe Isom Introduces New Board Members

K·Coe Editorial | July 20, 2017

Chairperson Kathleen Walton Brings Multi-Faceted Expertise to Her Leadership Role July 20, 2017 – At the firm’s recent annual meeting, CEO Jeff Wald introduced the newly-elected and returning members of the K·Coe Isom Board of Partners, the governing body responsible […]